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Heather McDonald

Adjunct Lecturer

Address: Simons Center for the Arts, Room 315A
Personal Website:

HEATHER MCDONALD works as a freelance writer and does PR for various bands and labels.  The students in her course ARTM 330: Music in the Marketplace, run the college's 1770 Records, a student run record label committed to educating students in the music business and supporting local music.

Heather has worked in nearly all aspects of the music industry, from independent record labels to acting as manager and buyer of a record store to tour booking and show promotion. She started out sitting behind a record store counter, first as an employee and then as the manager of a small, independent record store. At the store, Heather worked closely with both major and indie labels on new release promotion and worked on in-store performances from artists across all genres.  She left the record store to move to Glasgow, Scotland, where she worked at indie label Shoeshine Records. There, Heather got to do a little of everything: dealing with manufacturing and distribution, securing international licensing agreements, artist management, tour booking, show promotion and album promotion.


Heather graduated from the University of North Carolina at Chapel Hill with a degree in International Studies with a concentration in Economics.

Courses Taught

ARTM 200: Contemporary Issues in Arts Management

ARTM 230: History of the Recording Industry

ARTM 330: Music in the Marketplace

ARTM 401: Music Industry Internships