Heather McDonald
Instructor / Director of the Music Industry Concentration
E-mail: mcdonaldhl@cofc.edu
Personal Website: http://musicians.about.com/bio/Heather-McDonald-24203.htm
HEATHER MCDONALD works as a freelance writer and does PR for various bands and labels. The students in her course ARTM 330: Music in the Marketplace, run the college's 1770 Records, a student run record label committed to educating students in the music business and supporting local music.
Heather has worked in nearly all aspects of the music industry, from independent record labels to acting as manager and buyer of a record store to tour booking and show promotion. She started out sitting behind a record store counter, first as an employee and then as the manager of a small, independent record store. At the store, Heather worked closely with both major and indie labels on new release promotion and worked on in-store performances from artists across all genres. She left the record store to move to Glasgow, Scotland, where she worked at indie label Shoeshine Records. There, Heather got to do a little of everything: dealing with manufacturing and distribution, securing international licensing agreements, artist management, tour booking, show promotion and album promotion.
Education
Ph.D. Candidate (ABD), Arts Administration
University of Kentucky
MBA, Music Business
Berklee College of Music
BA, International Studies, Economics
University of North Carolina at Chapel Hill
Courses Taught
ARTM 205: 1770 Records
ARTM 210: Introduction to Music Industry
ARTM 230: History of the Recording Industry
ARTM 255: Presenting the Performing Arts
ARTM 330: Music in the Marketplace
ARTM 360: Special Topics: Becoming a Music Industry Professional
ARTM 360: Special Topics: Global Music Industry Study Abroad
ARTM 390: Legal Aspects of the Entertainment Industry
ARTM 401: Music Industry Internship